This is a very deep question that touches on biology, psychology, sociology, and history. The answer is not as simple as "it's fashion," but rather a complex combination of factors.
At a fundamental level, the preference for thinness (as an indicator of health and fertility) is rooted in deep evolutionary logic.
Indicator of health and fertility.For most of human history, excess weight was rare, and obesity was a sign of illness. A slender figure subconsciously signaled good metabolism, the absence of chronic diseases (such as diabetes or heart problems), and, most importantly, high reproductive ability. For ancient men, choosing such a partner increased the chances of healthy offspring.
Symbol of youth.Slenderness is often associated with youth, and youth with the peak of fertility. Features characteristic of a young body — a thin waist, a certain ratio of hips to waist (so-called WHR) — are universal signals attractive to men in different cultures.
Instinct of "quality of resources."In ancient times, a woman with a slender and agile body was perceived as a more effective hunter-gatherer and hearthkeeper, capable of performing physical work. This was an indirect sign that she could contribute to the survival of the family.

Biology explains basic preferences, but their specific expression is shaped by society.
Media and fashion industry.For decades, glossy magazines, cinema, and television have promoted the image of a slender, often thin woman as the epitome of success, beauty, and sexuality. This image has penetrated so deeply into mass consciousness that it has become perceived by many as a "natural" norm.
Social status.In modern Western society, thinness often correlates with such socially desirable qualities as self-discipline, success, and access to healthy food. Conversely, excess weight may (often unfairly) be associated with laziness, low income, and lack of education. Thus, the choice of a slender partner by some men may be a subconscious desire to emphasize their own status.
Aesthetic canon.Each era creates its own ideal of beauty. If in the era of Rubens, plump forms symbolizing abundance were valued, then today the ideal of a sporty, toned body prevails, symbolizing an active and successful lifestyle.
In addition to general trends, there are also personal motives.
Taste formed by experience.The first love, the influence of friends, popular images from cinema in youth — all this shapes a man's personal aesthetic preferences.
Subjective perception of health.Many men directly associate thinness with physical activity and health, wanting to see a partner who can share their lifestyle — walks, sports, travel.
Aesthetic pleasure.It is impossible to ignore simple visual perception. Specific proportions and lines of a slender figure may evoke a sense of harmony and aesthetic enjoyment in a particular person, which is difficult to describe logically.
It is important to emphasize: in the modern world, there is a rethinking of these attitudes. The movement of bodipositivity is gaining more and more popularity, which promotes the acceptance of diversity of body types and beauty in any form and size. More and more men are beginning to value not only appearance in a woman, but also self-confidence, intelligence, a sense of humor, and personal qualities, understanding that true attractiveness is much broader and more complex than just thinness.
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